Pohřební služba PAX
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Pohřební služba PAX anchors on Red (#88212c) as their primary brand signal, paired with Red (#c6a3a8), and accented by Red. The palette leans warm — inviting and energetic.
#88212c
Primary
#c6a3a8
Secondary
#231c1a
Accent
#9b6468
Accent
#4b494a
Text
#7f090f
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pohřební služba PAX uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, simple, serif.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Pohřební služba PAX is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Stock, Documentary
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on joomla!, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pohřební služba PAX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pohřební služba PAX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Maroon
Used for the logo and accents, #88212c.
Playfair Display
Used for headings, providing an elegant and somber feel.
Wreath Logo
The PAX logo features a wreath surrounding the word "PAX" in a serif font, suggesting peace and remembrance.
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