Pohřební ústav AURIGA, s.r.o. logo

Pohřební ústav AURIGA, s.r.o.

The Ruler

Pomáháme pozůstalým v nejtěžších chvílích – od mezinárodního převozu zesnulých (repatriace) přes balzamaci až po důstojný pohřeb.

Funeral Services·Funeral Home·pohrebni-auriga.cz

Serves Bereaved families

MerriweatherCompassionateRespectfulReliableDignified11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

EmpathyProfessionalismIntegrityRespect

Color Intelligence

Pohřební ústav AURIGA, s.r.o. anchors on Yellow (#675c32) as their primary brand signal, paired with Orange (#302c23), and accented by Yellow. The palette leans warm — inviting and energetic.

#675c32

Primary

#302c23

Secondary

#f8f6ee

Accent

#afa678

Accent

#cec694

Accent

#ceaa52

Accent

warm palette(6w/0c)Yellow · Orange

Typography

Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.

Aa
MerriweatherHeadingsSerif
Aa
Noto SansBodySans Serif
Aa
ArialUISans Serif
Aa
Muktasecondary_headingSans Serif
Aa
Google SansnavigationSans Serif
Aa
ArialcaptionSans Serif

Logo Anatomy

Pohřební ústav AURIGA, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: classic, simple, elegant.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

4/10

classicsimpleelegant

Brand Character

Pohřební ústav AURIGA, s.r.o. is formal and professional, authoritative and decisive, warm and approachable — also simply spoken and accessible.

Warmth
80%
Formality
75%
Confidence
70%
Nostalgia
50%
Technicality
30%
Voice Person

first_plural

Reading Level

high_school

CTA Style

formal

Signature Words

pohřebnízesnulýchrozloučeníAURIGA

Design Playbook

Photography

natural, candid

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withwordpress
Social
facebookinstagram

Market Presence

Local market, headquartered in Litoměřice, CZ.

Origin

CZ

Headquarters

Litoměřice, CZ

Market Scope

local

Languages

cs

Pohřební ústav AURIGA, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pohřební ústav AURIGA, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity40%
classicsimpleelegant

Brand Codes

Gold

Signature ColorSupporting

Used in the logo and website elements, symbolizing respect and dignity.

Consistency75%
WebsiteSocial
ActiveOccasional

Merriweather

Typography CodeSupporting

Elegant and readable font used for body text.

Consistency70%
Website
ActiveOccasional

Compass Rose

Cultural SymbolSupporting

An eight-pointed compass rose is used as a recurring visual motif.

Consistency90%
Website
ActiveOccasional

Compass Star

Cultural SymbolSupporting

An eight-pointed star resembling a compass rose is used as a visual element, likely symbolizing guidance or direction in times of loss.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebookvideo.other

Pohřební ústav Auriga, Litoměřice. 36 To se mi líbí. Rodinná firma, zabezpečující pohřební služby již od roku 1991.

Recent Posts

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