POINT advertising agency
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Given the emphasis on creativity, innovation, and the description as a 'kreativní studio' (creative studio), 'Creativeness' encapsulates the core positioning Point advertising agency aims to own. It reflects their focus on delivering imaginative and original advertising solutions.
Color Intelligence
POINT advertising agency anchors on a muted Green (#384031) as their primary brand signal, paired with Green (#52604f), and accented by Gray. The palette balances warm and cool tones.
#384031
Primary
#060f02
Background
#9ba099
Accent
#6c7268
Accent
#52604f
Secondary
#f7f7f7
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
POINT advertising agency is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Dark Olive
The dark olive green color #081202 is used for the website's theme and background.
Point-AA
The brand name uses a hyphenated structure with 'Point' followed by two initials.
Copyright 2022
The website footer includes a copyright notice for 2022, indicating a sense of established presence.
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