What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Štěpánka Polcarová anchors on Blue (#eef7f6) as their primary brand signal, paired with Green (#b9cbc3), and accented by Green. The palette leans cool — projecting trust and professionalism.
#eef7f6
Primary
#b9cbc3
Secondary
#9fb5aa
Accent
#7b9c80
Accent
#d7e0d9
Accent
#f0ae9a
Accent
Typography
Headings set in Archivo Narrow (a sans-serif — clean, modern, and optimized for digital), body in Oxygen (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MUDr. Štěpánka Polcarová is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
natural
natural
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
MUDr. Štěpánka Polcarová is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MUDr. Štěpánka Polcarová. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dr. Polcarová
The website is named after and features MUDr. Štěpánka Polcarová, highlighting her as the face of the practice.
Dark Green
The dark green color (#0a3919) is used in the logo and as an accent color throughout the website, creating a sense of calm and health.
Archivo Narrow Headings
Archivo Narrow is used for headings, providing a modern and readable feel.
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