Poliklinika AGEL Praha Italská
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Poliklinika AGEL Praha Italská anchors on Red (#b71234) as their primary brand signal, paired with Orange (#e2d6c4), and accented by Blue. The palette balances warm and cool tones.
#b71234
Primary
#e2d6c4
Secondary
#3db7e4
Accent
#1f3c44
Accent
#d3dfe9
Accent
#a54442
Accent
Typography
Headings set in Titillium Web (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Poliklinika AGEL Praha Italská uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Poliklinika AGEL Praha Italská is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
AGEL Blue
Dominant blue used in the logo and throughout the website for headings and accents.
Titillium Web
Modern and clean font used for headings, conveying a sense of professionalism and accessibility.
Tradition of Railway Clinics
Mention of building on the tradition of railway clinics.
AGEL
The brand is known by the acronym AGEL.
AGEL Plus logo
The AGEL Plus logo features a stylized red heart shape with a white cross inside, accompanied by the text "AGEL PLUS".
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