POLYCONCRETE
The CreatorServes Construction companies and builders
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#d0cfcf
Accent
#8e8d8c
Accent
#acabaa
Accent
#f5f5f5
Background
#6f6e6d
Background
#555759
Accent
Typography
Headings set in Avion (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
POLYCONCRETE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
POLYCONCRETE is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Orange (#f69704)
Used for the logo and accents, conveying energy and innovation.
Open Sans
Used for body text, providing a clean and readable appearance.
POLY CONCRETE wordmark
The stacked wordmark uses a bold, sans-serif typeface with a checkerboard pattern in the background of the top word.
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