Potraviny Řitka
The Everyman“Jsme Vám k dispozici 7 dní v týdnu”
Serves Local Residents
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Potraviny Řitka anchors on Orange (#4d3522) as their primary brand signal, paired with Orange (#64462e), and accented by Orange. The palette leans warm — inviting and energetic.
#4d3522
Primary
#64462e
Secondary
#7d5a3b
Accent
#9a744f
Accent
#ececed
Background
#1d120b
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in AlegreyaSans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Potraviny Řitka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Potraviny Řitka is warm and approachable, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Řitka, CZ, communicating in 2 languages.
CZ
Řitka, CZ
local
en, cs
Potraviny Řitka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Potraviny Řitka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#3f2a1b
Dark brown used in the header and footer, creating a rustic feel.
Montserrat
Used for headings, providing a modern and clean look.
Řitka
Using the town name in the brand name.
Dark Wood Texture
The website uses a dark, textured wood background to create a rustic and natural feel.
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