Inva potraviny 64
The Everyman“Vybíráme pro Vás vždy nejčerstvější potraviny”
Serves Local residents seeking affordable groceries
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Inva potraviny 64 anchors on a muted Yellow (#bfc3a6) as their primary brand signal, paired with Green (#83c06a), and accented by Orange. The palette leans warm — inviting and energetic.
#454442
Text
#bfc3a6
Primary
#f4f3f3
Background
#25211e
Background
#83c06a
Secondary
#8b7767
Accent
Typography
Headings set in Yantramanav (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Inva potraviny 64 uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Inva potraviny 64 is warm and approachable, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product, food
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Frýdek-Místek, CZ.
CZ
Frýdek-Místek, CZ
local
cs
Inva potraviny 64 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Inva potraviny 64. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Inva Green
Shade #aebd90 used for accents and highlights, giving a natural feel.
Open Sans
Used for body text, providing a clean and readable appearance.
Potraviny logotype
The word "POTRAVINY" is written in a bold, slightly rounded sans-serif font, with a distinctive slant and letter spacing.
Shopping basket icon
A shopping basket icon with a green bottle and white package inside, rendered in a simple, slightly cartoonish style.
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