What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand emphasizes its long-standing presence in the community ('25 Years of Tradition', 'Local Landmark') and its commitment to local values, making 'Local-rootedness' its core differentiator.
Color Intelligence
Potraviny u radnice anchors on a vivid Yellow (#fed761) as their primary brand signal, paired with Orange (#f99306), and accented by Yellow. The palette leans warm — inviting and energetic.
#fed761
Primary
#f99306
Secondary
#866b15
Accent
#fffaec
Background
#494a45
Text
#b4a26a
Accent
Typography
Headings set in Akaya Kanadaka (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Potraviny u radnice is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Ústí nad Orlicí, CZ.
CZ
Ústí nad Orlicí, CZ
local
en
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Brand Codes
25 Years of Tradition
The website highlights the store's 25+ years of tradition and quality.
Local Landmark
The store's location next to the town hall (radnice) is a key part of its identity.
Fuchsia Accent
The color #d63384 is used for key accents and highlights on the website.
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