Potravinyvakci.cz
The Everyman“Potraviny v akci – obchod s levnými potravinami přímo v Praze”
Serves Price-conscious consumers in Prague
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Potravinyvakci.cz anchors on a vivid Yellow (#feda02) as their primary brand signal, paired with Yellow (#977e10), and accented by Yellow. The palette leans warm — inviting and energetic.
#feda02
Primary
#241f20
Text
#977e10
Secondary
#cead08
Accent
#5b4d17
Accent
#000001
Background
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Potravinyvakci.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Potravinyvakci.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
product, lifestyle
natural
realistic
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Potravinyvakci.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Potravinyvakci.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
FED702
Bright yellow used for highlighting and calls to action.
Roboto
Used for headings and body text, providing a clean and modern look.
Potraviny v akci
Repeated phrase emphasizing discounted food products.
Shopping Bag Character
A yellow shopping bag with sunglasses, a smile, and a thumbs-up gesture.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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