PRACHOVEC
The EverymanServes Families and budget travelers seeking outdoor recreation
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
PRACHOVEC anchors on a muted Orange (#58493c) as their primary brand signal, paired with Yellow (#cfc4a1), and accented by Gray. The palette leans warm — inviting and energetic.
#2a2828
Text
#fdfdfd
Background
#d0cfcf
Accent
#626161
Accent
#58493c
Primary
#cfc4a1
Secondary
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PRACHOVEC uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PRACHOVEC is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, headquartered in Jablonec nad Nisou, CZ.
CZ
Jablonec nad Nisou, CZ
local
cs
PRACHOVEC is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PRACHOVEC. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
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