COOLPASS
The Ruler“Top Prague Attractions on One Pass!”
Serves Tourists visiting Prague
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
COOLPASS anchors on a vivid Orange (#da4b07) as their primary brand signal, paired with Yellow (#fdca2e). The palette leans warm — inviting and energetic.
#da4b07
Primary
#fdca2e
Secondary
#252c3e
Text
#f9e4da
Surface
#ffffff
Background
Typography
Headings set in Open Sans Bold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
COOLPASS is authoritative and decisive, energetic and passionate, simply spoken and accessible — also urgent and action-driven.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in CZ.
CZ
regional
en
COOLPASS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by COOLPASS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Orange (#da4b07)
Used for primary buttons and accents, conveying energy and excitement.
Yellow (#fdca2e)
Used as a secondary accent color, often paired with orange, to create a vibrant and attention-grabbing palette.
Open Sans
Used for body text, providing a clean and readable experience.
All-inclusive City Pass
Repeated phrase emphasizing the comprehensive nature of the pass.
30 Years Tradition
Highlighting the brand's longevity and experience.
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