CAMP
The CreatorServes Architecture enthusiasts, urban planners, students, and the general public interested in the future of cities.
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
CAMP anchors on a muted Blue (#506674) as their primary brand signal, paired with Blue (#354f58), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#ffffff
Background
#506674
Primary
#354f58
Secondary
#000000
Background
#dddee1
Accent
#0a0e16
Text
Typography
Headings set in Antique (a serif — evoking tradition, authority, and print heritage), body in var(--sans) (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CAMP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CAMP is authoritative and decisive, energetic and passionate, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Regional presence, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
regional
cs, en
CAMP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CAMP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
CAMP Blue
Used extensively for the website's background, buttons, and interactive elements, creating a modern and tech-forward feel.
Antique Rhymes
Used for headings and key text elements, providing a unique and artistic aesthetic.
CAMP Bold Sans-Serif
The brand uses a very large, bold, sans-serif typeface for the word "CAMP" in its logo and potentially other headings.
Minimalist Exhibition
The photography style emphasizes clean, minimalist exhibition spaces with large-scale video projections and architectural models.
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