Praktický lékař pro dospělé MUDr. Jan Kudrna
The Caregiver“V naší ordinaci se na nás můžete obrátit s jakýmkoliv zdravotním problémem.”
Serves Adults seeking general medical care
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Praktický lékař pro dospělé MUDr. Jan Kudrna anchors on Green (#d9ef9d) as their primary brand signal, paired with Blue (#0097f5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ffffff
Background
#d9ef9d
Primary
#0097f5
Secondary
#27292c
Text
#86969f
Accent
#4b6696
Accent
Typography
Headings set in AKA Metropolis (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Praktický lékař pro dospělé MUDr. Jan Kudrna uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Praktický lékař pro dospělé MUDr. Jan Kudrna is formal and professional, authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on webnode.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Green
Used for background and accents.
Metropolis
Used for headings, creating a modern feel.
MUDr. Jan Kudrna
The website is named after and features the doctor.
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