Praktis.cz
The Ruler“Praktis – vše pro stavbu a dům”
Serves Homeowners and construction professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Praktis.cz anchors on Red (#be1723) as their primary brand signal, paired with Blue (#39a6ed). The palette leans warm — inviting and energetic.
#be1723
Primary
#39a6ed
Secondary
#555554
Background
#1c1c1a
Text
#a09998
Background
#fefefe
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Praktis.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Praktis.cz is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Praktis.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Praktis.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#be1723
Used for primary buttons and highlights.
Source Sans 3
Used for body text, providing a clean and readable feel.
vše pro stavbu a dům
Tagline emphasizing the comprehensive range of products.
House-shaped A
The letter 'A' in the logo is replaced by a red house shape.
PRAKTIS font
The logo uses a bold, sans-serif font for the word 'PRAKTIS'.
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