Pranaya logo

Pranaya

The Innocent
Food & Beverage·Restaurant·pranaya.cz

Serves Health-conscious individuals, vegetarians, and locals in Zlín

ChillaxWelcomingConsciousRelaxedAuthentic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Quality IngredientsCommunitySustainabilityHealthy Eating

Color Intelligence

Pranaya anchors on a vivid Red (#a52306) as their primary brand signal, paired with Red (#cba79f), and accented by Green. The palette leans warm — inviting and energetic.

#a52306

Primary

#cba79f

Secondary

#22241b

Accent

#fcfafa

Background

#c75b43

Accent

#fcd896

Accent

warm palette(6w/0c)Red · Green · Orange

Typography

Headings set in Chillax (a sans-serif — clean, modern, and optimized for digital), body in Jost (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
ChillaxHeadingsSans Serif
Aa
Diamant Handwritingsecondary_headingHandwritten
Aa
JostBodySans Serif
Aa
ArialUISans Serif
Aa
OswaldnavigationSans Serif

Logo Anatomy

Pranaya uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Pranaya is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
85%
Enthusiasm
75%
Confidence
65%
Formality
45%
Urgency
35%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

vegetariánskárestauracemenupokrmůkuchyně

Design Playbook

Photography

Food photography, Interior photography

Lighting

natural

Color Treatment

realistic

Icons

none

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Webflow, active on 2 social platforms.

Built withWebflow
Social
facebookinstagram

Market Presence

Local market, headquartered in Zlín, CZ.

Origin

CZ

Headquarters

Zlín, CZ

Market Scope

local

Languages

cs

Pranaya is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pranaya. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Red (#a32306)

Signature ColorSupporting

Used for accents and calls to action, evoking warmth and appetite.

Consistency75%
WebsiteSocial
ActiveOccasional

Chillax

Typography CodeSupporting

Used for headings, giving a relaxed and modern feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Vegetarian Cuisine

Cultural SymbolSupporting

Emphasis on vegetarian dishes, reflecting a health-conscious and ethical approach.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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