Přátelé přírody Jablonec nad Nisou
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Přátelé přírody Jablonec nad Nisou anchors on a muted Red (#c9b6b9) as their primary brand signal, paired with Red (#d63d35), and accented by Red. The palette leans warm — inviting and energetic.
#c9b6b9
Primary
#d63d35
Secondary
#7a151a
Accent
#877a7e
Accent
#f96302
Accent
#413b3d
Text
Typography
Headings set in helvetica-neue-75-bold (a sans-serif — clean, modern, and optimized for digital), body in helvetica-neue-55-roman (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Přátelé přírody Jablonec nad Nisou uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Přátelé přírody Jablonec nad Nisou is warm and approachable, simply spoken and accessible.
third
high_school
direct
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Jablonec nad Nisou, CZ.
CZ
Jablonec nad Nisou, CZ
local
en
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Logo Variants
Primary Raster
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