PRAVÉ HOŘICKÉ TRUBIČKY
The Innocent“Pravé hořické trubičky”
Serves Consumers of traditional Czech sweets
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
PRAVÉ HOŘICKÉ TRUBIČKY anchors on a muted Blue (#8fa5b4) as their primary brand signal, paired with Blue (#9fb5c5). The palette leans warm — inviting and energetic.
#928b8d
Background
#d4d1d2
Background
#42363a
Background
#71686b
Background
#8fa5b4
Primary
#9fb5c5
Secondary
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PRAVÉ HOŘICKÉ TRUBIČKY uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PRAVÉ HOŘICKÉ TRUBIČKY is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
PRAVÉ HOŘICKÉ TRUBIČKY is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PRAVÉ HOŘICKÉ TRUBIČKY. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
#42363a used for the background and text
Roboto Slab
Used for headings, providing a traditional and readable feel
Traditional Recipe
Emphasis on the traditional recipe of Hořické trubičky
Hořické trubičky
The product is a regional cultural symbol
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
