Pražírna Brno logo

Pražírna Brno

The Innocent

Dobrá káva, bez zbytečných řečí

Food & Beverage·Coffee Roastery·prazirnabrno.cz

Serves Coffee enthusiasts, local residents, and businesses seeking high-quality, freshly roasted coffee.

Source Sans 3AuthenticPassionateQuality-focusedLocal10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualitySustainabilityCommunityTransparencyCustomer Satisfaction

Color Intelligence

Pražírna Brno anchors on Red (#ea554b) as their primary brand signal, paired with Red (#d33a36), and accented by Green. The palette leans warm — inviting and energetic.

#ea554b

Primary

#d33a36

Secondary

#3c840f

Accent

#3f7e88

Accent

#2a5c0a

Accent

#d00000

Accent

warm palette(3w/1c)Red · Green · Blue

Typography

Headings set in Righteous (a display face — designed for headlines and visual impact), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
RighteousHeadingsDisplay
Aa
Open Sanssecondary_headingSans Serif
Aa
latonavigationSans Serif

Logo Anatomy

Pražírna Brno uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

4/10

modernminimalist

Brand Character

Pražírna Brno is warm and approachable, energetic and passionate.

Warmth
75%
Enthusiasm
70%
Confidence
60%
Technicality
50%
Formality
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

kávapražírnačerstvě praženázrkováalternativní příprava

Design Playbook

Photography

Product-focused, Lifestyle

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

balanced

Digital Footprint

active on 2 social platforms.

Social
instagramfacebook

Market Presence

Local market, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

local

Languages

cs

Pražírna Brno is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pražírna Brno. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity40%
modernminimalist

Brand Codes

Brick Red

Signature ColorSupporting

Used for the logo and accents, creating a warm and inviting feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency70%
WebsiteSocial
ActiveOccasional

Family Roastery

Origin StorySupporting

Highlights the family-owned aspect of the business.

Consistency90%
WebsiteSocial
ActiveOccasional

Dobrá káva, bez zbytečných řečí

CatchphraseSupporting

Tagline emphasizing quality coffee without unnecessary fuss.

Consistency90%
WebsiteSocial
ActiveOccasional

Blocky Sans-Serif

Typography CodeSupporting

The brand uses a bold, blocky sans-serif typeface for its name, creating a strong and easily recognizable visual identity.

Consistency90%
Website
ActiveOccasional

Coffee Cup Icon

Signature ShapeSupporting

The logo incorporates a stylized coffee cup icon as part of the 'BRNO' text, visually representing the brand's focus on coffee.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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