Počítače a Elektro na prajzské.cz
The Everyman“Kvalitní počítače a služby!”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Počítače a Elektro na prajzské.cz anchors on a vivid Orange (#e26900) as their primary brand signal, paired with Green (#3c763d), and accented by Yellow. The palette leans warm — inviting and energetic.
#e26900
Primary
#2c323f
Text
#f5f5dc
Background
#dff0d8
Surface
#3c763d
Secondary
#ffd700
Accent
Typography
Headings set in Britannic (a display face — designed for headlines and visual impact), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Počítače a Elektro na prajzské.cz is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Orange
Used in the logo and as primary accents, conveying energy and value.
Kvalitní počítače a služby!
Emphasizes the quality of products and services offered.
Verdana
Used for body text, ensuring readability and a clear presentation.
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