Pride
The Ruler“Agresivní a terén zvládající výkon spojený se stabilitou a pohodlím, to je vozík R44 Lightning. Tento vozík nabízí kvalitní odpružení, ekologické a zároveň výkonné čtyřpólové...”
Serves Individuals with mobility impairments
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Pride anchors on Red (#9a1c1a) as their primary brand signal, paired with Blue (#1c1c39), and accented by Red. The palette leans warm — inviting and energetic.
#9a1c1a
Primary
#1c1c39
Secondary
#d73b46
Accent
#f1ebea
Accent
#b9a2a1
Accent
#d7c2c1
Accent
Typography
Pride uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Pride uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Pride is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
.
Market Presence
Nationwide presence, based in US.
US
national
cs
Pride is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pride. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Red (#9a1c1a)
Used in the logo and as an accent color, conveying strength and reliability.
Open Sans
Clean and readable font used for body text and headings, ensuring accessibility.
Product-Focused Naming
Focuses on the specific types of electric wheelchairs offered.
Pride Logo Font
The word "Pride" is written in a bold, italicized font with a red gradient, creating a distinctive visual element.
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