Prima Auto
The EverymanServes Individuals seeking affordable used cars and reliable auto services in the Louny region.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Prima Auto anchors on Blue (#2970b0) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#e0e0e0
Accent
#bfbfbf
Accent
#0b0b0b
Text
#fefefe
Background
#838383
Accent
#2970b0
Primary
Typography
Headings set in Abril Fatface:regular (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Prima Auto is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
stock photography, product photography
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Louny, CZ.
CZ
Louny, CZ
local
cs
Prima Auto is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Prima Auto. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Prima Blue
The specific shade of blue (#007cba) used in the logo, headers, and various accents throughout the website.
Abril Fatface Headings
Use of Abril Fatface for headings gives a bold and slightly retro feel.
Regional Focus
Emphasis on being a local business in the Louny region.
Car Carousel
Prominent use of car image carousels on the homepage to showcase available vehicles.
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