PRIMA OUTDOOR, s.r.o. logo

PRIMA OUTDOOR, s.r.o.

The Ruler
Outdoor Equipment·Sleeping Bags·prima-outdoor.cz

Serves Outdoor enthusiasts

verdanaReliablePracticalDurableFunctional11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityDurabilityCustomer ServiceCzech Made

Color Intelligence

PRIMA OUTDOOR, s.r.o. anchors on Red (#bb3830) as their primary brand signal, paired with Red (#d4100f), and accented by Orange. The palette leans warm — inviting and energetic.

#bb3830

Primary

#d4100f

Secondary

#ac8476

Accent

#56514f

Accent

#fdfdfd

Background

#d0cdcd

Accent

warm palette(6w/0c)Red · Orange · Gray

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in verdana (a sans-serif — clean, modern, and optimized for digital).

Aa
verdanaBodySans Serif
Aa
ArialHeadingsSans Serif

Logo Anatomy

PRIMA OUTDOOR, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

PRIMA OUTDOOR, s.r.o. is authoritative and decisive, technically detailed.

Confidence
80%
Technicality
70%
Enthusiasm
65%
Formality
55%
Warmth
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

spacákyspacích pytlůdoživotním servisemextrémní podmínkypolární expedice

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

PRIMA OUTDOOR, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PRIMA OUTDOOR, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Brick Red

Signature ColorSupporting

Used in the logo and as a highlight color throughout the website.

Consistency90%
Website
ActiveOccasional

Verdana

Typography CodeSupporting

Used for body text, giving a functional and readable feel.

Consistency80%
Website
ActiveOccasional

Czech Manufacturer

Heritage ElementSupporting

Emphasizes being a Czech manufacturer of sleeping bags.

Consistency70%
Website
ActiveOccasional

Lifetime Service

Proprietary TechnologySupporting

Offers lifetime service on their sleeping bags.

Consistency80%
Website
ActiveOccasional

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