What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Primus.cz anchors on a vivid Orange (#d17e05) as their primary brand signal, paired with Yellow (#efbd01), and accented by Orange. The palette leans warm — inviting and energetic.
#1d1d1b
Text
#d17e05
Primary
#000000
Background
#efbd01
Secondary
#825a3a
Accent
#c29b73
Accent
Typography
Headings set in trykker (a serif — evoking tradition, authority, and print heritage), body in Consolas (a monospace — technical and precise, common in code-first brands).
Logo Anatomy
Primus.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Primus.cz is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on PowerESHOP, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Primus.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Primus.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
trykker
Used for headings, giving a classic and slightly old-fashioned feel.
#1e286e
Dark blue used for key elements like the logo and some headings.
Primus
Simple, memorable name.
Stylized Leaf
The logo features a stylized leaf shape, suggesting nature or growth.
PRIMUS font
The brand name 'PRIMUS' is written in a bold, sans-serif font.
Social Media Intelligence
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