What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PROBIO anchors on Green (#c9e4d4) as their primary brand signal, paired with Green (#e0efe6), and accented by Green. The palette leans cool — projecting trust and professionalism.
#c9e4d4
Primary
#e0efe6
Secondary
#05753a
Accent
#53a775
Accent
#91c7a6
Accent
#199344
Accent
Typography
PROBIO uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
PROBIO uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: organic, natural, clean.
Wordmark
rectangle
Text
3/10
Brand Character
PROBIO is casual and conversational, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
product, food
natural
realistic
flat
standard
rounded
comfortable
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
PROBIO Green
Used extensively in the logo, website background, and product packaging, specifically #05753a.
Poppins
Used for headings and body text, creating a modern and approachable feel.
Pacifico
Used for decorative elements, adding a touch of playfulness.
Czech Origin
Emphasis on being a Czech brand with locally sourced ingredients.
Eco-Friendly Packaging
Focus on sustainable and recyclable packaging materials.
Sun and Field
The logo features a stylized sunburst above the word 'PROBIO' and a field illustration below, suggesting natural and organic themes.
Bird Illustrations
The website uses illustrations of birds in a naturalistic style, likely to convey themes of nature and environmental consciousness.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
