PB

Pro bono aliance

The Ruler
Legal Services·Legal Aid·probonoaliance.cz
FrutigerProfessionalReliableCommunity-focused8/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

JusticeIntegrityCollaboration

Color Intelligence

Pro bono aliance anchors on Red (#c0311b) as their primary brand signal, paired with Red (#c13727), and accented by Blue. The palette leans warm — inviting and energetic.

#c0311b

Primary

#fcfcfc

Background

#373737

Text

#c13727

Secondary

#6ecdff

Accent

#f4f4f4

Surface

warm palette(5w/1c)Red · Gray · Blue

Typography

Pro bono aliance uses Frutiger across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
FrutigerBodySans Serif
Aa
FrutigerHeadingsSans Serif

Logo Anatomy

No logo detected

Brand Character

Pro bono aliance is formal and professional, authoritative and decisive, technically detailed.

Formality
80%
Confidence
80%
Technicality
75%
Warmth
40%
Exclusivity
40%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

pro bonoalianceprávnípomocneziskové

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Pro bono aliance is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pro bono aliance. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

#c0311b

Signature ColorSupporting

Dark red used for the logo and some headings.

Consistency80%
Website
ActiveOccasional

Frutiger

Typography CodeSupporting

Used for body text, providing a clean and readable style.

Consistency85%
Website
ActiveOccasional

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