What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
ProdejKávy.cz anchors on Red (#d33636) as their primary brand signal, paired with Red (#80080b), and accented by Red. The palette leans warm — inviting and energetic.
#d33636
Primary
#80080b
Secondary
#ab797a
Accent
#ffffff
Background
#dff0d8
Accent
#000000
Background
Typography
Headings set in fl-chapps (a sans-serif — clean, modern, and optimized for digital), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ProdejKávy.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
ProdejKávy.cz is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product photography, stock photography
studio
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
ProdejKavy Blue
The brand uses a specific shade of blue, #428bca, consistently in its logo and website elements.
fl-chapps Heading Font
The brand uses fl-chapps for headings, creating a consistent visual style.
Doprava zdarma od 3000 CZK
The phrase 'Doprava zdarma od 3000 CZK' (Free shipping from 3000 CZK) is prominently displayed.
Product Categories
Products are categorized into Káva (Coffee), Čaj (Tea), Čokoláda (Chocolate), Sirupy (Syrups), and Kávovary (Coffee Machines).
Prominent Search Bar
A prominent search bar is always visible for easy product discovery.
Coffee Cup Logo
A stylized coffee cup with steam rising from it, used as a logo element.
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