HARTMANN - RICO - Zdravotnické potřeby
The RulerServes Individuals needing medical supplies and healthcare products
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HARTMANN - RICO - Zdravotnické potřeby anchors on a vivid Blue (#03d7b3) as their primary brand signal, paired with Blue (#b0f2e8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#03d7b3
Primary
#b0f2e8
Secondary
#e2faf6
Accent
#7eebd9
Accent
#38e0c4
Accent
#ffffff
Background
Typography
Headings set in Roboto-Bold (a sans-serif — clean, modern, and optimized for digital), body in Roboto-Regular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HARTMANN - RICO - Zdravotnické potřeby uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HARTMANN - RICO - Zdravotnické potřeby is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#03d7b3
Bright teal color used for the brand's primary call-to-action buttons and highlights.
Roboto
Clean and modern font used for body text and headings, conveying professionalism.
HARTMANN direct
Using 'direct' to emphasize direct sales from the manufacturer.
Shopping cart icon
A shopping cart icon with rounded edges and a horizontal line inside the cart.
Social Media Intelligence
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