Profitent.cz
The Everyman“O krok blíže k Vám”
Serves Czech consumers looking for home and outdoor products at competitive prices.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Profitent.cz anchors on Red (#e63a34) as their primary brand signal, paired with Red (#ff0000), and accented by Red. The palette leans warm — inviting and energetic.
#e63a34
Primary
#ff0000
Secondary
#ff5441
Accent
#2b2a29
Text
#e0ecf8
Accent
#e94b4b
Accent
Typography
Headings set in apollo (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Profitent.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Profitent.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
product-focused, lifestyle
natural
full_color
flat
top_navigation
rounded
comfortable
image_carousel
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Profitent.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Profitent.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Orange Accent
The specific shade of orange (#c75300) used for buttons, highlights, and some text elements.
Roboto Sans-Serif
Use of Roboto font for body text and general UI elements.
Category-Focused Navigation
Prominent display of product categories in the main navigation.
O krok blíže k Vám
The tagline 'O krok blíže k Vám' (One step closer to you) is prominently displayed.
Tent Silhouette
A stylized red tent silhouette is used as a visual element.
Distressed Font
The brand name is written in a bold, sans-serif font with a distressed or textured appearance.
Social Media Intelligence
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