PROGAST
The Innocent“Marináda s medovými tóny a pikantními chilli papričkami. Bez éček.”
Serves Home cooks and food enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
PROGAST anchors on Green (#4b9648) as their primary brand signal, paired with Purple (#221d24), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#4b9648
Primary
#221d24
Secondary
#1e4e88
Accent
#b33627
Accent
#568457
Accent
#fcfcfc
Background
Typography
PROGAST uses Nunito Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.
icon_symbol
abstract
Icon + Text
4/10
Brand Character
PROGAST is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
product photography, food photography
natural
realistic
flat
standard
rounded
balanced
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
PROGAST is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PROGAST. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
30 years
Highlighting 30 years of experience in spice blend production.
4b9648
Green color used in the logo and website design, representing natural ingredients.
Nunito Sans
Used for headings and body text, providing a modern and friendly feel.
Unique spice blends
Emphasis on unique and proprietary spice blends developed over 30 years.
PROGAST wordmark
The PROGAST wordmark uses a bold, shadowed sans-serif typeface with a blue fill and black outline.
Leaf and sprout
A stylized green leaf with a small sprout at the base is used as a visual element.
Social Media Intelligence
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