PROJEKCE-FRIŠ
The Innocent“Projekční kancelář pro pozemní stavby s dlouholetou tradicí.”
Serves Developers and construction companies
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
PROJEKCE-FRIŠ anchors on a vivid Orange (#f99036) as their primary brand signal, paired with Orange (#7f6445), and accented by Orange. The palette leans warm — inviting and energetic.
#f99036
Primary
#7f6445
Secondary
#654e36
Accent
#341e0c
Background
#9da8aa
Background
#000000
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PROJEKCE-FRIŠ uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
PROJEKCE-FRIŠ is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
architectural, realistic
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Established 2015
The website mentions the company was founded in 2015, indicating a sense of established presence.
Fris Yellow
The yellow color (#fdd500) is prominently used in the logo and website elements.
Montserrat Heading
Use of Montserrat for headings provides a consistent visual style.
Czech Architecture
The website showcases projects related to Czech architecture and construction.
Founder's Portrait
A black and white portrait of the founder is prominently displayed, likely on the 'About' page.
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