PRORESTA - Autosalon HONDA
The EverymanServes Individuals and families seeking reliable and efficient vehicles
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
PRORESTA - Autosalon HONDA anchors on a vivid Blue (#007aff) as their primary brand signal, paired with Red (#cc0000). The palette leans warm — inviting and energetic.
#007aff
Primary
#cc0000
Secondary
#333333
Text
#ffffff
Background
#f2f2f2
Surface
Typography
Headings set in ProximaNovaExCnSbold (a sans-serif — clean, modern, and optimized for digital), body in ProximaNovaExCnSReg (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PRORESTA - Autosalon HONDA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PRORESTA - Autosalon HONDA is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, headquartered in Příbram, CZ, communicating in 13 languages.
CZ
Příbram, CZ
local
cs, de, hu, sk, es, no, nl, it, pl, fr, sv, da, en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#cc0000
Honda red, used for accents and calls to action.
Proxima Nova
Modern sans-serif font used throughout the website.
HONDA
The brand is known by its acronym.
Honda wordmark
The Honda wordmark features a bold, sans-serif typeface with rounded edges and a distinctive letter 'A' with a flat top.
Honda H logo
The Honda logo features a stylized 'H' shape enclosed within a rounded rectangle.
Honda 'H' logo
The Honda logo features a stylized 'H' shape enclosed within a rounded rectangle.
Social Media Intelligence
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