What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Proženy anchors on a muted Yellow (#f3f1eb) as their primary brand signal, paired with Red (#dd0810), and accented by Red. The palette leans warm — inviting and energetic.
#f3f1eb
Primary
#dd0810
Secondary
#e3464b
Accent
#e98889
Accent
#efc4c1
Accent
#ffffff
Background
Typography
Headings set in Tenor Sans (a sans-serif — clean, modern, and optimized for digital), body in Martel (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Proženy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Proženy is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 3 social platforms, offers dark mode.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Proženy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Proženy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#dd060e
Bright red used in the logo and as a primary color, conveying passion and energy.
Tenor Sans
Used for headings, providing a modern and elegant feel.
Social Media Intelligence
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