První Pivní Tramway
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
První Pivní Tramway anchors on a vivid Red (#c7270e) as their primary brand signal, paired with Red (#281e1c), and accented by Gray. The palette leans warm — inviting and energetic.
#434343
Text
#f9f9f9
Background
#a6a6a6
Accent
#c7270e
Primary
#281e1c
Secondary
#010101
Background
Typography
Headings set in OpenSansBold (a sans-serif — clean, modern, and optimized for digital), body in OpenSansRegular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
První Pivní Tramway uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
První Pivní Tramway is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
První Pivní Tramway is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by První Pivní Tramway. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Gray
Used as a background color, #bfbfbf
První Pivní Tramway
Translates to 'First Beer Tramway'.
1997 Logo
The logo features the numbers '19' and '97' flanking a circular emblem with the words 'První Pivní Tramway' inside.
Beer Imagery
Recurring images of beer glasses and ingredients are used throughout the website.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
