Bohumír Kukuczka
The CaregiverServes Families planning funeral arrangements
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Bohumír Kukuczka anchors on a vivid Yellow (#bb9500) as their primary brand signal, paired with Blue (#eceff3), and accented by Gray. The palette leans warm — inviting and energetic.
#bb9500
Primary
#ffffff
Background
#43413a
Text
#bfbfc3
Accent
#7c7c7c
Accent
#eceff3
Secondary
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bohumír Kukuczka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bohumír Kukuczka is formal and professional, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
natural
grayscale
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Třinec, CZ, communicating in 2 languages.
CZ
Třinec, CZ
local
cs, pl
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bohumír Kukuczka
The brand is named after and represents the founder, Bohumír Kukuczka.
Gold Accent
The #bd9700 gold color is used for key accents, creating a traditional and respectful feel.
Playfair Display Heading
Use of Playfair Display for headings gives a classic and dignified feel.
Established Tradition
Implied tradition and local service in Třinec.
Serif header
The header uses a serif typeface with a traditional, slightly ornate feel.
Gold bar
A gold bar is used as a visual element under the company name.
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