PhDr. Iva Košťálová
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
PhDr. Iva Košťálová anchors on a vivid Blue (#01ccff) as their primary brand signal, paired with Orange (#5d402f), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#01ccff
Primary
#5d402f
Secondary
#9d846c
Accent
#c8dbde
Accent
#31b5c7
Accent
#1aa1b4
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
PhDr. Iva Košťálová is authoritative and decisive, warm and approachable, simply spoken and accessible.
first_singular
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
PhDr. Iva Košťálová
The website is a personal brand for the psychologist.
Light Blue
Used for the header and key elements, conveying a sense of calm and trust.
Verdana
Used throughout the site, providing a readable and accessible experience.
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