Ordinace klinické psychologie a psychoterapie
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
The brand emphasizes evidence-based practice, clinical terminology, and being a contracted provider for health insurance companies. This suggests a focus on providing effective and recognized clinical psychological services.
Color Intelligence
Ordinace klinické psychologie a psychoterapie anchors on Red (#b83514) as their primary brand signal, paired with Orange (#c86c4d), and accented by Orange. The palette leans warm — inviting and energetic.
#b83514
Primary
#c86c4d
Secondary
#e8e1d5
Accent
#d49273
Accent
#e4c3b5
Accent
#ff0000
Accent
Typography
Headings set in Bitter (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Brand Character
Ordinace klinické psychologie a psychoterapie is formal and professional, authoritative and decisive, warm and approachable — also technically detailed.
third
college
direct
Signature Words
Design Playbook
professional, clinical
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Martin Lečbych
The website and domain are named after the founder, doc. PhDr. Martin Lečbych, Ph.D.
Burnt Orange
The color #bc360a is used consistently in the logo and website elements.
Bitter Serif
The Bitter font is used for headings, creating a distinct visual identity.
Czech Language
The website is entirely in Czech, catering to a local audience.
Clinical Terminology
The use of terms like 'klinické psychologie' and 'psychoterapie' in the name and content.
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