Mgr. Jiří Březina
The Everyman“Psychotesty pro řidiče”
Serves Drivers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Mgr. Jiří Březina anchors on a vivid Blue (#34cbfe) as their primary brand signal, paired with Blue (#2cb0de), and accented by Blue. The palette balances warm and cool tones.
#34cbfe
Primary
#2cb0de
Secondary
#248fb4
Accent
#fee9b4
Accent
#3e3336
Accent
#f1c96a
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mgr. Jiří Březina uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mgr. Jiří Březina is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Mgr. Jiří Březina
The brand is the name of the psychologist providing the services.
Bright Cyan
#33c9fc used for headings and accents.
Service-Location
Naming convention of services includes the location (Brno).
WebSnadno logo
The WebSnadno logo features a stylized, geometric shape in light blue, resembling interconnected blocks or a stylized 'W'.
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