Puerto logo

Puerto

The Ruler
Food & Beverage·Bar·est. 2024·puertobar.cz

Serves Young adults and professionals seeking a stylish and relaxed bar experience

Montserrat FlexStylishSophisticatedRelaxedModern10/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

QualityAtmosphereInnovationCommunity

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#c7c7c7

Accent

#393939

Text

#6e6e6e

Accent

#fafafa

Background

#4f4f4f

Text

#e6e6e6

Accent

warm palette(6w/0c)Gray

Typography

Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Montserrat FlexBodySans Serif
Aa
Abril FatFaceHeadingsDisplay
Aa
Noto Sans JPnavigationSans Serif

Logo Anatomy

Puerto uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Puerto is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
75%
Warmth
60%
Formality
50%
Technicality
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

playful

Signature Words

PuertococktailsgintonicVinohrady

Design Playbook

Photography

Cocktails, Bar setting, People enjoying drinks

Lighting

Ambient

Color Treatment

Vibrant

Icons

None

Navigation

Dropdown

Call to Action

Rounded

Spacing

Comfortable

Hero Approach

image

Digital Footprint

Built on Webnode, active on 2 social platforms.

Built withWebnode
Social
facebookinstagram

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

Puerto is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Puerto. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#393939

Signature ColorSupporting

Dark gray used as a primary color, providing a sophisticated look.

Consistency80%
WebsiteSocial
ActiveOccasional

Abril FatFace

Typography CodeSupporting

Used for headings, providing a bold and stylish look.

Consistency70%
Website
ActiveOccasional

Puerto

Naming ConventionSupporting

Short and memorable name for a bar.

Consistency100%
WebsiteSocial
ActiveOccasional

Stencil Font

Typography CodeSupporting

The logo uses a stencil font with thick, geometric letterforms.

Consistency90%
Website
ActiveOccasional

Dark Bar Photography

Photography Style CodeSupporting

The cocktail photography features a dark, moody bar setting with bokeh lights in the background.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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