FORTUNA FAMILIARIS, s.r.o. logo

FORTUNA FAMILIARIS, s.r.o.

The Everyman

MINIMARKET PUK

Retail·Minimarket·est. 2021·puk3nec.cz

Serves Local residents seeking convenient grocery shopping

Work SansConvenientLocalReliableFriendly10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityAccessibilityCustomer Service

Color Intelligence

FORTUNA FAMILIARIS, s.r.o. anchors on a muted Red (#937c7b) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#937c7b

Primary

#ecebeb

Accent

#232222

Text

#5d4f4f

Accent

#bcafaf

Accent

#020202

Background

warm palette(6w/0c)Red · Gray

Typography

FORTUNA FAMILIARIS, s.r.o. uses Work Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
Work SansBodySans Serif
Aa
Work SansHeadingsSans Serif

Logo Anatomy

FORTUNA FAMILIARIS, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

FORTUNA FAMILIARIS, s.r.o. is warm and approachable, simply spoken and accessible.

Warmth
70%
Confidence
65%
Enthusiasm
60%
Formality
50%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

playful

Signature Words

MINIMARKETnákupdomůprodejně

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
facebookinstagram

Market Presence

Local market, headquartered in Vendryně, CZ.

Origin

CZ

Headquarters

Vendryně, CZ

Market Scope

local

Languages

en

FORTUNA FAMILIARIS, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FORTUNA FAMILIARIS, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

201f1f

Signature ColorSupporting

Dark gray used for the background and text.

Consistency90%
WebsiteSocial
ActiveOccasional

Work Sans

Typography CodeSupporting

Modern and clean font used for headings and body text.

Consistency80%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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