What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Puky.cz anchors on Red (#de2333) as their primary brand signal, paired with Yellow (#b4a064), and accented by Gray. The palette leans warm — inviting and energetic.
#de2333
Primary
#f3f3f4
Accent
#2b262a
Background
#b4a064
Secondary
#543a38
Accent
#7a423b
Accent
Typography
Headings set in Lucida Grande (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Puky.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Puky.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
first_plural
elementary
playful
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on ANT CMS, active on 2 social platforms.
Market Presence
Nationwide presence, based in DE.
DE
national
cs
Puky.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Puky.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Red
Used in the logo and as a primary color for accents and product highlights.
Barlow
Modern sans-serif font used for headings and body text, providing a playful and readable look.
Puky
Short and memorable brand name associated with children's toys.
Social Media Intelligence
More brands in Toys
Explore other brands in this industry to compare visual identities.
