What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PULCHART anchors on Blue (#d1e6f0) as their primary brand signal, paired with Blue (#4689ba), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d1e6f0
Primary
#4689ba
Secondary
#75a9cd
Accent
#1c6ca7
Accent
#bbd5e5
Accent
#a3c8df
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PULCHART uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PULCHART is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#4689ba
Blue color used in the logo and website design, conveying trust and reliability in medical devices.
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