Pult

The Innocent

“Stavte se na pečlivě ošetřené pivo!”

Food & Beverage·Bar·pult.ambi.cz

Serves Local beer enthusiasts

Neue Haas Grotesk W02AuthenticRelaxedSocialTraditional11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCommunityTraditionCraftsmanship

Color Intelligence

Pult anchors on a vivid Yellow (#f0ed47) as their primary brand signal, paired with Orange (#7f7368), and accented by Orange. The palette leans warm — inviting and energetic.

#f0ed47

Primary

#000000

Background

#7f7368

Secondary

#3d332c

Accent

#a58a3f

Accent

#ccc857

Accent

warm palette(6w/0c)Yellow · Orange

Typography

Headings set in Neue Haas Grotesk W02 (a sans-serif — clean, modern, and optimized for digital), body in GT Eesti (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Neue Haas Grotesk W02— HeadingsSans Serif

GT Eesti— BodySans Serif

var(--global-fontFamily-base)— BodySans Serif

var(--global-fontFamily-buttons)— UISans Serif

var(--global-title-font-family)— secondary_headingSans Serif

Logo Anatomy

Pult uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Pult is authoritative and decisive, energetic and passionate.

Confidence

75%

Enthusiasm

70%

Warmth

60%

Formality

50%

Technicality

40%

Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

Ambienteležákypivo

Design Playbook

Photography

Candid, Food photography

Lighting

natural

Color Treatment

realistic

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Astro, active on 2 social platforms.

Websitehttps://pult.ambi.cz

Built withAstro

Social

instagramfacebook

Market Presence

Local market, headquartered in Prague, CZ.

Origin

Headquarters

Prague, CZ

Market Scope

local

Languages

Pult is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pult. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG

Primary Logo

Combination Mark

IconText

Brand Codes

Neue Haas Grotesk

Typography CodeSupporting

Modern and clean font used for headings and body text, conveying a sense of quality.

Consistency90%

WebsiteSocial

ActiveOccasional

perfektně čepovanými ležáky

CatchphraseSupporting

Highlights the quality of the beer served.

Consistency80%

WebsiteSocial

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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