Puma Store
The Creator“Welkom bij PUMA – ”
Serves Athletes and fashion-conscious consumers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Puma Store anchors on a vivid Red (#e40806) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#e40806
Primary
#737373
Background
#999999
Accent
#2e2e2e
Text
#ededed
Accent
Typography
Puma Store uses FFDINforPuma across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Puma Store uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, bold.
Wordmark
rectangle
Text
3/10
Brand Character
Puma Store is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
urgent
Signature Words
Design Playbook
action, lifestyle
natural
full_color
flat
top
rounded
comfortable
Digital Footprint
active on 5 social platforms.
Market Presence
Global presence, based in DE, communicating in 21 languages.
DE
global
nl, en, ar, es, pt, fr, de, it, pl, zh, id, he, ja, ko, th, tr, uk, ru, vi, kk, x
Puma Store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Puma Store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Puma Red
Used prominently in the logo and for accents throughout the website.
FFDINforPuma
Custom font used for headings and body text, conveying a sporty and modern feel.
Puma Cat
The leaping puma cat is a globally recognized symbol of the brand.
Puma logo
The Puma logo is visible, featuring a leaping puma.
Social Media Intelligence
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