Puratos
The Creator“Puratos: vše pro pekaře, cukráře a čokoládu”
Serves Bakers, confectioners, chocolatiers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Puratos anchors on a vivid Red (#cc092f) as their primary brand signal, and accented by Red. The palette leans warm — inviting and energetic.
#cc092f
Primary
#ffffff
Background
#602010
Text
#e30f01
Accent
#ffffff
Surface
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in adobe-clean (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Puratos is formal and professional, authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product-focused, appetizing, professional
studio
full_color
flat
dropdown
rounded
balanced
image_carousel
Digital Footprint
active on 4 social platforms.
Market Presence
multinational, based in BE, communicating in 35 languages.
BE
multinational
cs, es, lt, en, zh, nl, fi, ar, fr, sl, it, lv, bs, ro, uk, fa, da, hu, pl, id, de, th, pt, ru, el, vi, he, tr, sr, ko, sv, et, hr, ja, bg
Puratos is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Puratos. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Puratos Red
The specific shade of red (#cc092f) used in the logo, buttons, and headings.
Adobe Clean Sans-Serif
Use of Adobe Clean sans-serif font for body text and headings creates a modern and clean feel.
Appetizing Product Photography
Product photography focuses on showcasing the appetizing nature of the ingredients and finished products.
Product Focus
Product names are descriptive and focus on the ingredients or application.
Social Media Intelligence
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