Pure deal
The Ruler“Od odhadu ceny až po předání klíčů – vše zařídíme za vás.”
Serves Individuals and families looking to buy, sell, or rent properties in the Czech Republic.
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Pure deal anchors on a muted Orange (#dbd7d0) as their primary brand signal, paired with Orange (#74695c), and accented by Orange. The palette leans warm — inviting and energetic.
#dbd7d0
Primary
#74695c
Secondary
#4e3e2d
Accent
#b0a99f
Background
#fdfdfc
Background
#e6e5e5
Background
Typography
Headings set in dalten_web_sablona (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pure deal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pure deal is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
Pure deal is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pure deal. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#b0a99f
Beige color used in the logo and website design.
Open Sans
Used for body text, providing a clean and readable experience.
Founded 2013
Mention of the founding year.
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