What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
PureFlame anchors on Orange (#f2ecdf) as their primary brand signal, paired with Blue (#232840), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#969799
Accent
#707072
Accent
#b7b8ba
Accent
#414142
Text
#f2ecdf
Primary
#232840
Secondary
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PureFlame uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PureFlame is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
PureFlame is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PureFlame. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
BFC0C2
Used as a background color and for some text elements.
Žádný plamen, žádný plyn, žádný problém
Repeated phrase highlighting the product's benefits.
Lighter Shape
The lighter has a distinctive, elongated, triangular prism shape with a metallic finish.
PureFlame Logo
The logo features the word "PureFlame" in a clean, sans-serif font, often with a line underneath, and the tagline "Rechargeable Design Lighter" in a smaller font.
Warm Ambience
The product photography features a warm, inviting ambience with soft lighting and a focus on creating a cozy atmosphere, often including candles and fireplaces in the background.
Social Media Intelligence
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