Puvodní keře.cz
The Innocent“Původní keře pro živou zahradu”
Serves Home gardeners interested in native plants
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Puvodní keře.cz anchors on Green (#69ba2f) as their primary brand signal, paired with Green (#dcfac3), and accented by Green. The palette leans warm — inviting and energetic.
#69ba2f
Primary
#dcfac3
Secondary
#7dc44d
Accent
#a9d788
Accent
#fdf202
Accent
#f9fef1
Background
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: organic, natural, minimalist.
icon_symbol
circular
Icon
4/10
Brand Character
Puvodní keře.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
natural, outdoor
natural
realistic
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Atomer.cz, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Puvodní keře.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Puvodní keře.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circular
Brand Codes
Lime Green
Used extensively throughout the website, representing nature and plants.
Arial
Used for headings and body text, providing a clean and readable experience.
Původní keře
Directly translates to 'Original Shrubs'.
Butterfly
A yellow butterfly icon is used as a symbol for the brand.
Social Media Intelligence
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