What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Prostějovský Pramen anchors on a muted Yellow (#ced0bd) as their primary brand signal, paired with Green (#3b6f0b), and accented by Yellow. The palette leans warm — inviting and energetic.
#ced0bd
Primary
#3b6f0b
Secondary
#aaa98c
Accent
#7f8857
Accent
#647a38
Accent
#546d24
Accent
Typography
Headings set in DM Sans (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Prostějovský Pramen uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, clean, modern.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Prostějovský Pramen is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Prostějovský Pramen is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Prostějovský Pramen. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Green
Used for the logo and some accents, representing nature and purity.
DM Sans
Modern and readable font used for headings and body text.
Green Bottle
Distinctive green bottle for the water.
Barrel Icon
A vintage-style illustration of a wooden barrel, used in the logo.
Prostějovský Pramen Font
The specific font used for the company name 'Prostějovský Pramen' in both the logo and website headings.