QCM
The Creator“Nástroj pro evidenci, správu a řízení procesů zadávání veřejných zakázek a nákupů”
Serves Government agencies
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
QCM anchors on a vivid Red (#d70929) as their primary brand signal, paired with Red (#dad2d4), and accented by Red. The palette leans warm — inviting and energetic.
#d70929
Primary
#dad2d4
Secondary
#5c3a3f
Accent
#737373
Accent
#a79ea0
Accent
#000000
Background
Typography
Headings set in Fira Sans (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
QCM uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
QCM is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
QCM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by QCM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Red
Used in the logo and as a primary accent color.
QCM
The brand is known by its acronym.
Roboto
Clean and modern font used for headings.
QCM logo shape
The QCM logo features a stylized 'Q' with a red square accent and connected to the 'cm' letters, creating a unique and recognizable shape.
Social Media Intelligence
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